Case Studies

MANGO‑OMC, as the practice’s year‑round communications partner, conceived and delivered the Pap Test campaign. A digital‑first, culturally resonant concept using pap as a metaphor for breast self‑examination. This marked a strategic shift from article‑based media to owned channels and broadcast support, amplified by a paid media plan.

In 2022 and 2023, Eat Out appointed MANGO-OMC to manage the publicity for the Eat Out Woolworths Restaurant Awards.

The Hospice Palliative Care Association represents 89 members across the country and required assistance with their marketing and communications activities to the general public, medical professionals, media and Government in South Africa. The new name, the Association of Palliative Care Centres, was a rebrand managed by MANGO-OMC.

MANGO-OMC was tasked with a variety of supportive tasks for the Urban-LEDS project.

MANGO-OMC managed the proactive and reactive PR for Fry’s (SA’s biggest plant-based meat replacement brand) from 2013 – 2014.

LC Waikiki (LCW) was not known in Cape Town and needed extensive communications support for the opening of their store in Tyger Valley Shopping Centre.

There was a very limited budget that had to be stretched as far as possible to support a fundraising event at the V&A Waterfront.

MANGO-OMC worked closely with the Fairtrade South Africa team to develop a strategic communications plan to launch Fairtrade sugar to the consumer and business markets.

The Eco-Logic Awards take place annually and recognise individuals, organisations and communities that positively contribute to a sustainable world.

This was the first time that the company had worked with a PR partner.