Lc Waikiki Fashion Launch – Influencer Campaign – Dec 2018

Mango December 7, 2020 0


LC Waikiki (LCW) was not known in Cape Town and needed extensive communications support for the opening of their store in Tyger Valley Shopping Centre.

MANGO-OMC was tasked with assisting the team based in Turkey with everything on the ground for the store launch.


  • Working with the event management company to ensure a PR narrative flowed throughout the event. This included the programme, fashion show concept, branding, the launch itself, scripts and more.
  • Running the full budget for the event as well as the communications.
  • Sourcing celebrities to participate in the Fashion Show as well as the launch event.
  • Selecting, scripting and working with the celebrity MC.
  • Selecting and working with the six models who were influencers in their own right and ensuring that the social media aligned.
  • Working with media, bloggers and fashion influencers pre-during-and-post event. Including hosting them at the event and ensuring that the LCW Turkish and SA teams were introduced to them.
  • Introduction to key businesses in Cape Town and facilitation of the introduction of LCW to the Cape Chamber of Commerce and Industry.
  • Alignment and collaboration with Tyger Valley Shopping Centre for all communications to ensure that all were amplified across their owned channels, via earned media and for LCW specific media.
  • Generation of content for internal and external channels.
  • Hosting the Turkish team.


Some of the results (as of november 2020) and over a  3 month period of time.

  • 7,500% increase in social media engagement on LCW channels.
  • 61,000% increase in social media reach.
  • RECORD number of shoppers in an opening weekend.

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