ENJOY OUR LATEST CASE STUDIES
VIEW SOME OF OUR PREVIOUS PROJECTS
These are a few case studies to illustrate the types of projects we’ve worked on over the years. We will endeavour to update this page as we go along and hope that you enjoy looking through these.
Overall, the campaign achieved a step change in visibility and engagement.
MANGO‑OMC, as the practice’s year‑round communications partner, conceived and delivered the Pap Test campaign. A digital‑first, culturally resonant concept using pap as a metaphor for breast self‑examination. This marked a strategic shift from article‑based media to owned channels and broadcast support, amplified by a paid media plan.
The Advertising Value Equivalent (AVE) grew from just under R30,000,000.00 in 2022 to R40,000,000.00 in 2023.
The Advertising Value Equivalent (AVE) grew from just under R30,000,000.00 in 2022 to R40,000,000.00 in 2023.
In 2022 and 2023, Eat Out appointed MANGO-OMC to manage the publicity for the Eat Out Woolworths Restaurant Awards.
More Case Studies
MANGO‑OMC, as the practice’s year‑round communications partner, conceived and delivered the Pap Test campaign. A digital‑first, culturally resonant concept using pap as a metaphor for breast self‑examination. This marked a strategic shift from article‑based media to owned channels and broadcast support, amplified by a paid media plan.
The Hospice Palliative Care Association represents 89 members across the country and required assistance with their marketing and communications activities to the general public, medical professionals, media and Government in South Africa. The new name, the Association of Palliative Care Centres, was a rebrand managed by MANGO-OMC.
