Ikamva Labantu ‘Fuel2grow’ Fundraiser

There was a very limited budget that had to be stretched as far as possible to support a fundraising event at the V&A Waterfront.

MANGO-OMC was tasked with collaborative conceptualisation and the management of the social media and media as well as all celebrity and influencer collaborations.

• The building of new relationships with media, celebrities and bloggers for Ikamva Labantu – leaning heavily on existing MANGO-OMC relationships.
• The buy-in of celebrities and influencers to contribute for free – including their time on the day, participation in the event and social media collaborations.
• Management of all celebrities and influencers.
• Generation of marketing and media content.
• Extensive media liaison, including inviting them to the event at the V&A and hosting them.
• Extensive collaboration with the V&A Marketing Team to align communications activities.
• Social media content strategy.
• Crisis communications and reputation management.