Ikamva Labantu ‘Fuel2grow’ Fundraiser

Mango December 7, 2020 0


There was a very limited budget that had to be stretched as far as possible to support a fundraising event at the V&A Waterfront.

MANGO-OMC was tasked with collaborative conceptualisation and the management of the social media and media as well as all celebrity and influencer collaborations.


  • The building of new relationships with media, celebrities and bloggers for Ikamva Labantu – leaning heavily on existing MANGO-OMC relationships.
  • The buy-in of celebrities and influencers to contribute for free – including their time on the day, participation in the event and social media collaborations.
  • Management of all celebrities and influencers.
  • Generation of marketing and media content.
  • Extensive media liaison, including inviting them to the event at the V&A and hosting them.
  • Extensive collaboration with the V&A Marketing Team to align communications activities.
  • Social media content strategy.
  • Crisis communications and reputation management.


Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R1,159,872.67.
  • A reach of 38,010,863.
  • A campaign ROI of x 90.

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