If you’re scared of Programmatic – you don’t understand it

- September 22, 2015 -

Whether you’re an advocate for programmatic or not, the fact that it has arrived won’t change. Simply put, any publisher who is not offering a programmatic buying solution is already losing digital budget, as more media buyers equip themselves with the tools to make programmatic buys.

 

Client: SouthernX

Coverage received in Leadership online

Read the full article here.

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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