Africa Utility Week
BRIEF AND REQUIREMENTS
MANGO-OMC was briefed to manage all of the communications around the new co-located event at AUW called Energy Revolution Africa (ERA).
It was essential to position ERA as a stand-alone event with a strong link to AUW as the mother-brand.
Extensive education of potential delegates and exhibitors was required.
Collaboration with the speakers, event organisers and partnering media was required.
- Strategic recommendations including a campaign to be driven by content and media liaison.
- Extensive media liaison.
- Reputation management and crisis communications.
- Media invitations, RSVPs and hosting.
- Extensive content generation in collaboration with the speakers, exhibitors and organisers.
Some of the results (as of november 2020) and over a 3 month period of time.
- An AVE of R14,433,332.24.
- A project ROI of x 20.
- A reach of 7,060,708.
- A zero negative sentiment rating in media.