Africa Utility Week

Mango December 7, 2020 0


MANGO-OMC was briefed to manage all of the communications around the new co-located event at AUW called Energy Revolution Africa (ERA).

It was essential to position ERA as a stand-alone event with a strong link to AUW as the mother-brand.

Extensive education of potential delegates and exhibitors was required.

Collaboration with the speakers, event organisers and partnering media was required.


  • Strategic recommendations including a campaign to be driven by content and media liaison.
  • Extensive media liaison.
  • Reputation management and crisis communications.
  • Media invitations, RSVPs and hosting.
  • Extensive content generation in collaboration with the speakers, exhibitors and organisers.


Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R14,433,332.24.
  • A project ROI of x 20.
  • A reach of 7,060,708.
  • A zero negative sentiment rating in media.

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