Africa Utility Week

MANGO-OMC was briefed to manage all of the communications around the new co-located event at AUW called Energy Revolution Africa (ERA).

It was essential to position ERA as a stand-alone event with a strong link to AUW as the mother-brand.

Extensive education of potential delegates and exhibitors was required.

Collaboration with the speakers, event organisers and partnering media was required.

• Strategic recommendations including a campaign to be driven by content and media liaison.
• Extensive media liaison.
• Reputation management and crisis communications.
• Media invitations, RSVPs and hosting.
• Extensive content generation in collaboration with the speakers, exhibitors and organisers.