Strong brands, discounted remuneration

IN: Client news

- October 2, 2015 -

Where brand was once understood to be a marketing tool used to positively influence the attitude of consumers, it is now a management tool used to influence every aspect of the business. It addresses all stakeholders, beyond customers: clients of business-to-business brands; investors; suppliers; dealers and, very importantly; employees. Employees’ attitude is central to delivering the brand promise.

 

Client: TowerStone

Coverage received on: Bizcommunity

Read the full article here.

Mango-OMC

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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