Strong brands, discounted remuneration
Where brand was once understood to be a marketing tool used to positively influence the attitude of consumers, it is now a management tool used to influence every aspect of the business. It addresses all stakeholders, beyond customers: clients of business-to-business brands; investors; suppliers; dealers and, very importantly; employees. Employees’ attitude is central to delivering the brand promise.
Client: TowerStone
Coverage received on: Bizcommunity
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