17 Ways AI Is Shaping the PR Industry of Tomorrow

From real-time signal detection to enhanced crisis response, AI is helping PR professionals become more agile, data-informed, and proactive, while raising important questions about creativity, authenticity, and human oversight.
For the full article, go to: https://www.forbes.com/councils/forbescommunicationscouncil/2025/06/24/17-ways-ai-is-shaping-the-pr-industry-of-tomorrow/
Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.