KARINA VAN DER HEEVER
CONTRACTED ACCOUNT MANAGER
EXPERIENCE a number of years in PR, specifically media liaison.
Karina van der Heever, (Account Manager) With a start in fashion design, Karina’s move into PR was one that embraced content creation and the creativity required to develop media relations that demand a keen understanding of narratives. Her career has evolved into a fulfilling freelancer role that has enabled her to work with multiple agencies across diverse sectors and solidify a media network of note. Karina’s strengths are writing and securing media coverage in an increasingly competitive market due to her strong understanding of what the story is and how to develop it. Her desire for constant growth is satisfied by the continuously changing demands of the South African media sector and growing PR agency client base.