Want To Buy Programmatically In Africa? Check Out Publisher Coalition SouthernX

IN: Client news

- March 24, 2015 -

South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create SouthernX, a publisher coalition for programmatic that spans South Africa and sub-Saharan Africa.

Read the full article here.

Client: SouthernX

Publicity received in Adexchanger

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Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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