THE INTERNATIONAL COUNCIL FOR LOCAL ENVIRONMENTAL INITIATIVES (ICLEI)

BRIEF AND REQUIREMENTS

MANGO-OMC was tasked with a variety of supportive tasks for the Urban-LEDS project.

ABOUT THE URBAN-LEDS II PROJECT

Human activities in cities contribute to global greenhouse gas emissions. Meeting the goals of the Paris Climate Agreement will require a fundamental transformation of how urban infrastructure and services are planned, delivered and maintained. It will also require effective monitoring, reporting and tracking of performance.

The objective of Urban-LEDS II is to contribute to the reduction of greenhouse gas emissions by the promotion of Urban Low Emission Development Strategies (Urban-LEDS) that build resilience to climate change in cities/towns in emerging economies and least developed countries.

The project is funded by the European Union and implemented by ICLEI and UN-Habitat.

COMMUNICATION ACTIVITIES

  • Identified, verified and collated a master media list of publications and key contacts that ICELI Africa would use to forge relationships with and share their news with. The lists included: Cross-Africa media, Rwandan media, South African Business Editors, South African News Editors, South African Environment and Inflight Magazines, South African Finance and Markets.
  • Provided extensive spokesperson training for all ICELI Africa staff on interview techniques, how to engage with media and how to interact with politicians and other important stakeholders at events.
  • Conceptualised and developed a training document for all training attendees for future reference.
  • Conceptualised and designed two infographics that: 1) explained to staff members the spectrum of available communication channels available to them for communicating climate change and 2) an infographic on how key cities will be affected by climate change (a graphic that could be emailed or printed in poster format).

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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