MANGO-OMC managed the proactive and reactive PR for Fry’s (SA’s biggest plant-based meat replacement brand) from 2013 – 2014.
We were tasked with assisting the brand in educating new consumer markets on the importance and impact of plant-based eating for health and environmental reasons.
We were also tasked with assisting the brand to grow its digital footprint through the use of bloggers and influencers.
From a reputation management perspective, MANGO-OMC had the ongoing challenge of managing messaging and perceptions at a time when plant-based eating was widely misunderstood.
THE RESULTS IN 2014
