Ten things you may be doing wrong

IN: Industry news

- September 22, 2015 -

You have a really interesting client story to tell the news media. It’s the biggest… It’s unique… It’s never been done before… And it’s a good news story… So why is no-one interested? Pieter Cronjé takes a look.

Having worked on both sides of the news media and communication/public relations fence*, I’ve observed excellence as well as a lack of understanding from the two worlds. Conversations with editors, journalists, producers on the one hand and spokespersons, agencies and practitioners on the other have informed this article.

It is the task of the communication practitioner to convey client, customer and public information through the journalist and media to their readers, listeners and viewers.

Read more: http://themediaonline.co.za/2015/09/no-publicity-ten-things-you-may-be-doing-wrong/

Mango-OMC

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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