Ten things you may be doing wrong

You have a really interesting client story to tell the news media. It’s the biggest… It’s unique… It’s never been done before… And it’s a good news story… So why is no-one interested? Pieter Cronjé takes a look.

Having worked on both sides of the news media and communication/public relations fence*, I’ve observed excellence as well as a lack of understanding from the two worlds. Conversations with editors, journalists, producers on the one hand and spokespersons, agencies and practitioners on the other have informed this article.

It is the task of the communication practitioner to convey client, customer and public information through the journalist and media to their readers, listeners and viewers.

Read more: http://themediaonline.co.za/2015/09/no-publicity-ten-things-you-may-be-doing-wrong/