PREMIUM DIGITAL MEDIA: WHY IT WORKS AND WHY IT’S IMPORTANT FOR ADVERTISERS
The world of digital advertising has evolved dramatically in a very short time span. Gone are the days we used to debate whether display advertising had brand awareness value. Gone are the days we used to speak of digital only strategies (more often than not, digital now forms a vital part of all strategies). Gone are the days we just measured using Click Through Rates (CTR).
Client: The SpaceStation
Coverage received in: The Media Online
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