PREMIUM DIGITAL MEDIA: WHY IT WORKS AND WHY IT’S IMPORTANT FOR ADVERTISERS

- September 22, 2016 -

The world of digital advertising has evolved dramatically in a very short time span. Gone are the days we used to debate whether display advertising had brand awareness value. Gone are the days we used to speak of digital only strategies (more often than not, digital now forms a vital part of all strategies). Gone are the days we just measured using Click Through Rates (CTR).

 

 

 

 

 

 

Client: The SpaceStation

Coverage received in: The Media Online

Read the full article here

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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