FAIRTRADE SUGAR LAUNCH

December 5, 2020

ICLEI

Thanks Nicole, this has been a great project and we are very happy with all of the deliverables! Wed like to thank you for being so easy to work with - very professional and organised, yet flexible in your approach.” Michelle Preen, Senior Manager: Communications, Membership & Knowledge Management ICLEI Africa.

 

BRIEF AND REQUIREMENTS

MANGO-OMC worked closely with the Fairtrade South Africa team to develop a strategic communications plan to launch Fairtrade sugar to the consumer and business markets.

 

COMMUNICATION ACTIVITIES

Strategic media introductions to the brand and the new product.

Put together a field trip for selected media to the factory in KZN. Managed all logistics from invitations to RSVP’s and hosting as well as event management.

Generation of thought leadership pieces and placement in business media.

Press release generation and placement in media.

Crisis communications and reputation management.

Extensive media liaison.

 

SOME OF THE RESULTS

An AVE of R1,363,870.44.

A campaign ROI of x 11.3.

Reach of 17,143,019.

New media relationships across news, health, business and lifestyle media.

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