NATIVE ADVERTISING – WHAT YOU NEED TO KNOW

- June 24, 2016 -

Native advertising is the golden child of digital advertising at the moment. It attracts phenomenal, valuable results beyond CTRs (think page views, high levels of engagement, brand lift and web traffic). If done correctly it speaks to an audience need for trust, integrity and relevance and it generates reams of content (which online audiences cannot get enough of).

 

 

 

 

 

Client: The SpaceStation

Coverage received in: Bizcommunity

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Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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