- Working with the event management company to ensure a PR narrative flowed throughout the event. This included the programme, fashion show concept, branding, the launch itself, scripts and more.
- Running the full budget for the event as well as the communications.
- Sourcing celebrities to participate in the Fashion Show as well as the launch event.
- Selecting, scripting and working with the celebrity MC.
- Selecting and working with the six models who were influencers in their own right and ensuring that the social media aligned.
- Working with media, bloggers and fashion influencers pre-during-and-post event. Including hosting them at the event and ensuring that the LCW Turkish and SA teams were introduced to them.
- Introduction to key businesses in Cape Town and facilitation of the introduction of LCW to the Cape Chamber of Commerce and Industry.
- Alignment and collaboration with Tyger Valley Shopping Centre for all communications to ensure that all were amplified across their owned channels, via earned media and for LCW specific media.
- Generation of content for internal and external channels.
- Hosting the Turkish team.