LC WAIKIKI FASHION LAUNCH – INFLUENCER CAMPAIGN – DEC 2018

BRIEF AND REQUIREMENTS

LC Waikiki (LCW) was not known in Cape Town and needed extensive communications support for the opening of their store in Tyger Valley Shopping Centre.

MANGO-OMC was tasked with assisting the team based in Turkey with everything on the ground for the store launch.

COMMUNICATION ACTIVITIES

  • Working with the event management company to ensure a PR narrative flowed throughout the event. This included the programme, fashion show concept, branding, the launch itself, scripts and more.
  • Running the full budget for the event as well as the communications.
  • Sourcing celebrities to participate in the Fashion Show as well as the launch event.
  • Selecting, scripting and working with the celebrity MC.
  • Selecting and working with the six models who were influencers in their own right and ensuring that the social media aligned.
  • Working with media, bloggers and fashion influencers pre-during-and-post event. Including hosting them at the event and ensuring that the LCW Turkish and SA teams were introduced to them.
  • Introduction to key businesses in Cape Town and facilitation of the introduction of LCW to the Cape Chamber of Commerce and Industry.
  • Alignment and collaboration with Tyger Valley Shopping Centre for all communications to ensure that all were amplified across their owned channels, via earned media and for LCW specific media.
  • Generation of content for internal and external channels.
  • Hosting the Turkish team.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • 7,500% increase in social media engagement on LCW channels.
  • 61,000% increase in social media reach.
  • RECORD number of shoppers in an opening weekend.

VIEW OUR OTHER PROJECTS

OUR WORK

HOVER WITH YOUR MOUSE TO VIEW PROJECT INFO

CLICK TO VIEW PROJECT INFO

Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
Tap to select the previous period
Next