- The building of new relationships with media, celebrities and bloggers for Ikamva Labantu – leaning heavily on existing MANGO-OMC relationships.
- The buy-in of celebrities and influencers to contribute for free – including their time on the day, participation in the event and social media collaborations.
- Management of all celebrities and influencers.
- Generation of marketing and media content.
- Extensive media liaison, including inviting them to the event at the V&A and hosting them.
- Extensive collaboration with the V&A Marketing Team to align communications activities.
- Social media content strategy.
- Crisis communications and reputation management.