IKAMVA LABANTU ‘FUEL2GROW’ FUNDRAISER

BRIEF AND REQUIREMENTS

There was a very limited budget that had to be stretched as far as possible to support a fundraising event at the V&A Waterfront.

MANGO-OMC was tasked with collaborative conceptualisation and the management of the social media and media as well as all celebrity and influencer collaborations.

COMMUNICATION ACTIVITIES

  • The building of new relationships with media, celebrities and bloggers for Ikamva Labantu – leaning heavily on existing MANGO-OMC relationships.
  • The buy-in of celebrities and influencers to contribute for free – including their time on the day, participation in the event and social media collaborations.
  • Management of all celebrities and influencers.
  • Generation of marketing and media content.
  • Extensive media liaison, including inviting them to the event at the V&A and hosting them.
  • Extensive collaboration with the V&A Marketing Team to align communications activities.
  • Social media content strategy.
  • Crisis communications and reputation management.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R1,159,872.67.
  • A reach of 38,010,863.
  • A campaign ROI of x 90.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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