FAIRTRADE SUGAR LAUNCH

BRIEF AND REQUIREMENTS

MANGO-OMC worked closely with the Fairtrade South Africa team to develop a strategic communications plan to launch Fairtrade sugar to the consumer and business markets.

COMMUNICATION ACTIVITIES

  • Strategic media introductions to the brand and the new product.
  • Put together a field trip for selected media to the factory in KZN. Managed all logistics from invitations to RSVP’s and hosting as well as event management.
  • Generation of thought leadership pieces and placement in business media.
  • Press release generation and placement in media.
  • Crisis communications and reputation management.
  • Extensive media liaison.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R1,363,870.44.
  • A campaign ROI of x 11.3.
  • Reach of 17,143,019.
  • New media relationships across news, health, business and lifestyle media.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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