Facebook and Instagram shape SA’s social media

Facebook is now used by a quarter of all South Africans, while Instagram has seen the fastest growth of any social network in South Africa over the past year. These are two of the key findings from the South African Social Media Landscape 2016 study, released by World Wide Worx and Fuseware.

The study is based on access to consumer data from seven major social networks and a corporate survey conducted among more than a hundred of South Africa’s leading brands.

It showed 13m South Africans now on Facebook, with 10m, or 77%, using it on mobile devices. Smartphones are used by 7.9m South Africans to access Facebook, while 1.6m are using basic feature phones to do so. Tablets are being used to access Facebook by 1.4m people – many of whom are also using their phones.

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