Brand and communications strategist Johnny Johnson, discusses how customers determine the image of a business, but that companies still control their brand value. He explains the powerful role employees can play as brand ambassadors building affinity with the consumer.
Client: Towerstone
Coverage received in: Business Report
Read the full article here
Careers24 recognises importance of employer branding
Finding and retaining the right staff is a challenge faced by companies globally and locally. In recognition of this,...
Automotive industry moves online
The results of an online poll by the IAB SA into automotive purchasing behaviour showed that online is definitely the...
Mindfulness has become quite the buzzword in recent times, with us constantly being told to practice it, encourage it and...
Can Chewing Gum Instead Of Snacking Really Help You Lose Weight?
Experts weigh the pros and cons of popping gum instead of chips. Is chewing gum really a better alternative to snacking in...
Doctor Apffelstaedt at SMILE FM
Doctor Apffelstaedt recently spoke to Smile FM about the Reach For Recovery prosthesis project for women with breast cancer...
Exchange-based allocation takes centre stage in SA
Exchange-based dynamic allocation (EBDA) is Google’s brand-new solution to all the issues around header bidding. This...
How to find the right candidates
Human capital is the engine of an organisation – and human resource (HR) management is one of the key drivers for a...
Boosting the battle against breast cancer
In a boost for the early detection of breast cancer, the first Automated Breast Ultrasound (ABUS) machine has been brought to...
Leadership: Be the victor rather than the victim
It is important for us as leaders to realise that we are the custodians of the future. First and foremost, the future of our...
EXCITING NEW CHANGES FOR SA’S MOST PRESTIGIOUS RESTAURANT AWARDS
The date and venue have been set for the celebration of the year on South Africa’s foodie calendar. On Sunday, 19 November, in...