ECO-LOGIC AWARDS 2014

BRIEF AND REQUIREMENTS

The Eco-Logic Awards take place annually and recognise individuals, organisations and communities that positively contribute to a sustainable world. MANGO-OMC was contracted to assist with the communications around the Awards in 2013 and 2014.

The budget was very tight, with the specific mandate being to secure coverage for both the event and the event sponsors.

COMMUNICATION ACTIVITIES

  • Active involvement in stakeholder management.
  • Liaison with the entrants and winners.
  • Built strong relationships with environmental, news and lifestyle media.
    Blogger and influencer collaborations.
  • Media partnership negotiations.
  • Content generation across releases and articles.
  • Event management (programmes, scripts and more).

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R3,832,776.13 in 2014.
  • A reach of 2,283,428 in 2014.
  • A project ROI of x 49.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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