CITIZEN SURVEY

BRIEF AND REQUIREMENTS

This was the first time that the company had worked with a PR partner. We were contracted to increase brand awareness within the target audiences, which included key decision makers in business, academia, Government and the non-profit sector.

COMMUNICATION ACTIVITIES

  • An extensive communications strategy that prioritised owned channels initially and then moved into external partnerships and the media.
  • The 2019 National Elections were identified as a key driver and media were provided with data sets with key dates in the build-up to the election, generating multiple media releases that were highly topical and newsworthy.
  • A social media content plan was devised and activated, along with reputation management and crisis communications.
  • Extensive media liaison took place that was supported by the owned channels.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of over R55,000,000 in less than a year.
  • Website visitor growth of 360%.
  • LinkedIn growth of 52%.
  • Media exposure growth at a rate that eclipsed their competitor who had been liaising with media for years.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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