Building internal brand ambassadors

- November 20, 2015 -

Traditionally, brand ambassadors are those individuals who are paid to promote your product or service. They are paid to tell others how good your product or service is, get you to buy into the concept and choose that specific company as your provider. While using such brand ambassadors has its place and has worked extremely well for many organisations, how about making your own employees brand ambassadors?

Client: TowerStone

Coverage received in: The Marketing Site

Read more here.

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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