APFFELSTAEDT & ASSOCIATES

BRIEF AND REQUIREMENTS

MANGO-OMC has managed all the communications for Dr Justus Apffelstaedt (specialist breast cancer surgeon) as well as his practice, Apffelstaedt & Associates, since 2010.

Over time, MANGO-OMC have successfully positioned Dr Apffelstaedt as a specialist surgeon with an interest in breast, thryoid and parathyroid health as well as soft tissue surgical oncology.

We also manage requests for comment from media and for events that he is invited to speak at.

COMMUNICATION ACTIVITIES

  • Strategic recommendations year-on-year.
  • Management of all owned digital platforms – website and social media channels.
  • Extensive media liaison.
  • Reputation management.
  • Advertising and advertorial placements as well as design and content generation.
  • All content generation for external markets.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE over the years that averages at close to R2.5 million per year, with some years reaching the R6.5 million mark.
  • A consistent retainer ROI of x 22.
  • Entrenched media relationships across news, health and lifestyle media in both Namibia and South Africa and proactive request for commentary from media is a norm.
  • Entrenched blogger and influencer relationships.
  • Communication management for CSI initiatives that include the Tygerberg Hospital Transport Fund (up until 2018) and the Reach for Recovery Ditto Project collaboration.
  • Active and engaged social media channels that have grown around 30% per year.

VIEW OUR OTHER PROJECTS

OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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