An actual programmatic buying case study

IN: Client news

- October 13, 2015 -

With programmatic buying and RTB (real-time bidding) being accepted by early adopters and in international markets – tearing chunks out of traditional media budgets – how do we measure its value? The fact is, comprehensive measurement and the speed at which actionable insights are available are the two key components that make programmatic buying an enticing strategy to add to the marketing mix. – See more at: http://www.adlip.com/at-last-an-actual-programmatic-buying-case-study/#sthash.A3NpRgne.dpuf

Client: SouthernX
Coverage received in: Adlip –
Read more here.

Mango-OMC

Nicole Capper, the owner of MANGO-OMC, believes in the ability of communications to support a wide range of strategic business goals. Her background is in brand management with over 2 decades of PR-focused expertise. She is known for her razor-sharp strategic mind that allows her to get to the heart of an issue quickly and succinctly; while her innate understanding of the media and communications landscape has resulted in a strong network of long term, mutually beneficial partnerships. Sustainability and collaboration are what makes her tick.

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