An actual programmatic buying case study
With programmatic buying and RTB (real-time bidding) being accepted by early adopters and in international markets – tearing chunks out of traditional media budgets – how do we measure its value? The fact is, comprehensive measurement and the speed at which actionable insights are available are the two key components that make programmatic buying an enticing strategy to add to the marketing mix. – See more at: http://www.adlip.com/at-last-an-actual-programmatic-buying-case-study/#sthash.A3NpRgne.dpuf
Client: SouthernX
Coverage received in: Adlip –
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