AFRICA UTILITY WEEK

BRIEF AND REQUIREMENTS

 

In 2022 and 2023, Eat Out appointed MANGO-OMC to manage the publicity for the Eat Out Woolworths Restaurant Awards. 

The publicity campaigns have had to achieve several objectives such as introducing and then continuously highlighting the headline sponsor, introducing and then reinforcing the star rating system that was introduced in 2022, celebrating the food industry and its emergence from the pandemic, creating awareness for the event and in 2023, to also promote female empowerment.

 

WHAT WE DID

Our tactics for promoting the Awards included engaging with the industry, celebrities and influencers and identifying strong angles for the various key comm’s mandates.

Tools included influencers and celebrities, press release and article content for media and bloggers, and more.

Over time, we have established strong relationships with media, bloggers and influencers.

Targets are set each year and both social and media mentions captured and measured. Reputation management is embedded in all comm’s.

RESULTS

The Advertising Value Equivalent (AVE) grew from just under R30,000,000.00 in 2022 to R40,000,000.00 in 2023.  Relationships with influencers and celebrities is growing and positive engagement with the industry is taking place.

  • An AVE of R14,433,332.24.
  • A project ROI of x 20.
  • A reach of 7,060,708.
  • A zero negative sentiment rating in media.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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