AFRICA UTILITY WEEK

BRIEF AND REQUIREMENTS

MANGO-OMC was briefed to manage all of the communications around the new co-located event at AUW called Energy Revolution Africa (ERA).

It was essential to position ERA as a stand-alone event with a strong link to AUW as the mother-brand.

Extensive education of potential delegates and exhibitors was required.

Collaboration with the speakers, event organisers and partnering media was required.

COMMUNICATION ACTIVITIES

  • Strategic recommendations including a campaign to be driven by content and media liaison.
  • Extensive media liaison.
  • Reputation management and crisis communications.
  • Media invitations, RSVPs and hosting.
  • Extensive content generation in collaboration with the speakers, exhibitors and organisers.

RESULTS

Some of the results (as of november 2020) and over a  3 month period of time.

  • An AVE of R14,433,332.24.
  • A project ROI of x 20.
  • A reach of 7,060,708.
  • A zero negative sentiment rating in media.

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OUR WORK

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Marketing and communication strategy, marketing and communication plan, media liaison, media placements, social media management, reputation management, campaign concepts and design.
Communication mini-strategy development, content generation with writer, media liaison, media placement.
Brand development, marketing and positioning strategy, LinkedIn content generation and management, website content generation, Project management to launch.
Communication and marketing strategy, communication and marketing plan, social media management, design, website development, website content development, reputation management, media liaison, media placements, media content generation, internal content generation, marketing implementation.
Advocacy and lobbying campaigns, CSI management, media liaison, media content generation, media placements, website content management, social media management, design, ad placements, reputation management.
Annual Awards publicity, celebrity management, influencer and blogger collaborations, media partnership negotiations, extensive media liaison, media hosting and event attendance facilitation, media content generation, event attendance, reputation management, crisis communications. In 2020, Eat Out Restaurant Relief Fund publicity.
Social media management, media liaison, media placements, edits of media content.
Strategy, content generation, media liaison, digital marketing campaign support.
Media training, content generation, media consultation. Project-based client.
Launch event management collaboration, script-writing, media invitations, media hosting, presentation development, media liaison.
Strategy, content generation, media liaison.
Strategy, media liaison, content generation.
Strategy, event PR, media liaison, project-based client.
Brand launch, event PR and strategy. Project-based client.
Strategy, media liaison, content generation, project-based client.
Communication strategy, communication plan, website development management, website content generation, media liaison, media content generation, media placements.
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