ACKERMANS CONNCECTS WITH ITS CUSTOMERS
In an era when consumers expect personalisation and authenticity from the brands they choose to interact with, and rate these attributes almost as highly as the service itself, generic brands that lack relevance find themselves losing share of voice. On the other hand, brave and savvy brands are using a personal approach to forge emotional connections and engage their audiences. Knowledge of your customer has become the key to providing successful content.
Client: Ackermans Club Magazine
Coverage received in: The Red Zone
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