To be recognised as the leaders in building brand trust in Africa for our clients and respected as a partner by media.

We strive to consistently cultivate a diverse team that upholds global standards and international best practice.


In order to achieve our Vision we WILL:

  1. Craft and distribute the message of client excellence to their target audience through measurable and effective communication strategies.
  2. Consistently provide business driven, professional, innovative and exceptional service to clients.
  3. Treat the media as respected, valued and unique clients.
  4. Continuously ensure that we recognise, value and nurture individual skill sets within our company in order to drive excellence.
  5. Stay up to date with global trends to set internal benchmarks that meet or exceed industry standards.


Value statements describe actions which are the living enactment of the fundamental values held by all individuals in the organisation. Values are what motivate and sustain behaviour over the long run.

Core Values

Our core values are the principles we want to characterise our culture. We believe that these values will lead to sustainability.

  • Expertise
    • All staff are committed to constantly learn, expand and share their knowledge in order to provide excellent, results-driven service to our clients. We do this for the continued growth and sustainability of our business.
  • Our Team
    • We respect all individuals and value their contributions within a supportive environment.
    • We believe in cultivating a high performance team within a fun and relaxed atmosphere.
  • Professionalism
    • We believe in accountability and take pride in our exceptional attention to detail.
  • Collaboration
    • We have a spirit of collaboration that is both internal and external in order to ensure service delivery is never compromised
  • Credibility
    • Integrity, ethics and honesty are essential to how we do business. We believe that earning and sustaining trust is fundamental.
  • Innovation
    • We value and encourage fresh, adventurous and creative thinking.
    • We believe in actively exploring new and better ways of doing things to make sure that we continuously grow and evolve.