LC Waikiki is a Turkish global fashion brand which trades in over 900 stores in 43 countries. The company’s philosophy that “Everyone deserves to dress well” enables people to enjoy accessible, on-trend fashion through quality products at affordable prices.
LC Waikiki arrived in South Africa in 2018 with its’ first Cape Town store opening in December 2018. The launch event hosted VIP guests, media and celebrities who enjoyed a fashion show journey depicting how the brand can take the average South African through a full day’s activities in trendy yet affordable apparel – from sleepwear, to work, to gym to jol!
- Full event concept, strategy development and execution
- Communications event logistics (invitations, RSVPs, menus, social media, media introductions)
- Localization of all content
- Media liaison and reputation management
- Press releases and content placement
- Social media management
- Coverage capturing and reporting