Ikamva Labuntu is an established and credible Non-Profit Organisation that works towards supporting early childhood development, child and youth enrichment and a variety of other support services for families, communities and seniors. We worked with the NPO on one of their many child-focused fundraising initiatives known as Fuel2Grow.
The primary goal of our campaign was to ensure that media provide a call to action to the target audiences to participate, engage and donate; with the secondary goal being to increase awareness of Ikamva Labantu using the fuel2grow vehicle. A third goal was to utilize the newsworthiness of the campaign to introduce media to the Ikamva Labantu brand in anticipation of an ongoing relationship with them for future campaigns and projects.
- Media Liaison and Reputation Management.
- Coverage capturing and reporting.
- Press releases, feature articles, interviews and opinion pieces
- Full communication strategy development and execution.
- Influencer marketing campaign.
- Fundraising support.
- Event co-ordination support.
- Social Media strategy and implementation support.