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tags: red bull mango-omc pr pr south africa,

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Nancy Richards interviews Sheena Gates

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The Digital Edge - Mobile Tech Edition

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OUR 2010

With less than a 100 days to go until the 2010 FIFA World Cup, the Green Point (GP) and Orange-Kloof (OK) City Improvement Districts (CIDs) are launching OUR 2010 Campaign to motivate businesses to invest in the sustainable development of our communities through football.


Says GP CID CEO Marc Truss, "Our mission is to engage in the hype and excitement surrounding the World Cup tournament and launch a community orientated project that will benefit ordinary South Africans in the long run."

The GP and OK CIDs are working in collaboration with two main partners to make this initiative a success: African Brothers Football Academy and former Bafana Bafana striker George Dearnaley.

Each business within the GP and OK CID districts will have the opportunity to contribute towards membership fees for thirty underprivileged children to attend African Brothers Football Academy.
Membership will enable these children to play football in a safe environment, develop their skills under the guidance of experienced coaches, play in matches and tournaments, and interact with children from different cultures and backgrounds.

To kick off the campaign, the GP and OK CIDs have donated R6 000 to cover the membership fees for all thirty children for one month.  George Dearnaley will be involved in coaching these children over the next few weeks.   Donations from businesses will be used to sustain these children going forward.

Says African Brothers Football Academy founder and Coach Craig Hepburn, "Our mission is to harness South Africa's love of football in order to create opportunities and effect meaningful change.  We want to promote a sense of belonging, identity and self-worth through our Academy, and believe that funding raised through OUR 2010 Campaign will make a significant contribution to this."

tags: gp and ok cid our 2010 cape town alive,